As cold conditions intensify across the Valley, tourist arrivals in Pahalgam continue to rise, with visitors from various parts of the country enjoying the scenic beauty and praising the warm hospitality of locals. Tourists have urged others to visit Kashmir without any hesitation or fear. A tourist from Maharashtra, visiting with his family, said they have been in Kashmir for the past four days. “Locals are very friendly. Everyone should visit Kashmir at least once,” he said. A local associated with the tourism sector said they are committed to welcoming visitors with warmth. He appealed to LG Manoj Sinha and Chief Minister Omar Abdullah to promote Kashmir tourism across different states through roadshows and promotional events to attract more tourists.