Locals in Bhaderwah are optimistic about a robust tourism season following heavy snowfall this winter, which has transformed the region into a picturesque winter wonderland. Tourists and visitors are flocking to the area, enjoying the pristine beauty of Bhaderwah’s snow-clad hills and the serene ambience created by the thick white blanket of snow. The season’s abundant snowfall is being seen as a major boost for the local tourism economy. In particular, Thanthera has been witnessing a healthy footfall, raising hopes among residents that tourism will pick up significantly in the coming weeks. Meanwhile, locals have appealed to hoteliers, street vendors, transporters, and others associated with the tourism sector to extend warm hospitality to visitors, ensure reasonable pricing, and strictly avoid overcharging. They stressed that fair treatment and good behaviour are essential, as word-of-mouth publicity has a powerful impact on tourism. Residents believe that if visitors return with positive memories and pleasant experiences, it will go a long way in strengthening Bhaderwah’s reputation as a preferred winter destination and sustaining long-term growth of the tourism sector.