Spl Story;Sewa Pakhwada: BDA Organises Cleanliness Drive at Lake View Resort Bhaderwah Slug-2809ZS_BHD_CLEAN_BDA_R By Raja Rehber Jamal  Location-Bhaderwah  ANCHOR INTRO:As part of the nationwide Sewa Pakhwada campaign inspired by Prime Minister Narendra Modi, the Bhaderwah Development Authority today organised a massive cleanliness drive at the famous tourist destination, Lake View Resort Bhaderwah. VO:Aligned with the vision of Swachh Bharat Mission, the initiative aimed to promote cleanliness, civic responsibility, and environmental awareness among residents and visitors alike. (Visuals: Officials, staff, hoteliers, tourists, and volunteers cleaning, sweeping, collecting waste) VO continues:Staff of the BDA, J&K Tourism Department, local hoteliers, tourists, and volunteers actively participated in the drive — cleaning the surroundings and engaging in discussions on hygiene and sanitation. Officials stressed that keeping tourist destinations clean not only enhances visitor experience but also helps preserve Bhaderwah’s natural heritage. They reiterated that such initiatives are crucial to achieving the vision of Viksit Bharat@2047 — a clean, developed, and sustainable India. CEO BDA, J.S. Jasrotia said, “The Sewa Pakhwada initiative, observed from 17th September to 2nd October, is being actively implemented through cleanliness and plantation drives. At Lake View Resort, we saw enthusiastic participation from staff, hoteliers, tourists, Agriculture officer and locals. We want to assure all visitors that Bhaderwah is safe and welcoming. This year, in collaboration with J&K Tourism and other departments, we are also planning to introduce and promote winter sports activities in Bhaderwah.” With initiatives like these, the Bhaderwah Development Authority hopes to not only ensure a cleaner environment but also position Bhaderwah as a year-round tourism hub. A clean Bhaderwah, a green Bhaderwah — the message of Sewa Pakhwada is loud and clear from the Valley’s picturesque Lake View Resort. Feed  Shots  Byte of CEO BDA J.S. Jasrotia Regards Raja Rehber Jamal Chenab Valley E-mail :- rehberjamal12@gmail.com, rehberjamal12@rediffmail.com Mob:- 8803163150, 7006027038 , 7051440613