promote the tourism industry in Jammu and Kashmir, particularly in Gulmarg. First Travel Agents Association of North Kashmir Award Ceremony Held at Gulmarg The First Travel Agents Association of North Kashmir award ceremony was held at the Grand Mumtaz Hotel in Gulmarg, the world-famous tourist destination of North Kashmir’s Baramulla district. Mr. Javid Beigh, Hon’ble MLA Baramulla, graced the occasion as the Chief Guest, while MLA Wagoora-Kreeri, Adv. Irfan Hafeez Lone, attended as the Guest of Honour. The event also witnessed the presence of CEO Gulmarg Development Authority (GDA), Mr. Tariq Hussain Naik, and several other dignitaries. The main aim of the program was to promote the tourism industry in Jammu and Kashmir, particularly in Gulmarg. Speakers on the occasion highlighted the vital role of the tourism sector in the region’s economy and emphasized the need for strategic steps to revive and strengthen it. They noted that tourism directly and indirectly generates employment for thousands of stakeholders, including guides, hoteliers, transporters, and service providers who depend on this sector for their livelihood. It was mentioned that the tourism industry in the Valley suffered major setbacks following the Pahalgam terror attack, leaving many youth unemployed. The Travel Agents Association of North Kashmir has now taken the initiative to restore confidence and promote tourism once again across the Valley. This was the first-of-its-kind promotional event organized in Gulmarg, and the association announced that such programs will be held annually at different tourist destinations to further boost tourism development in Kashmir. On this occasion, Zee Media News was also recognized for its continued role in promoting tourism. Zee Media Reporter B. A. Sagar felicitated the association and expressed gratitude for their encouragement and commitment to strengthening the tourism industry in the region.