On the occasion of World Tourism Day, celebrations were held across Srinagar to highlight the Valley’s rich cultural and natural heritage. Stakeholders from the tourism sector, hoteliers, and students participated in events promoting sustainable and responsible tourism. During the programme, participants paid shradhanjali (tributes) to the victims of the recent Pahalgam attack, expressing solidarity with their families and condemning the act of violence that struck at the heart of Kashmir’s peace-loving hospitality sector. Tourism players also made a strong appeal for the reopening of Doodhpathri, which has remained closed in the wake of recent developments. They stressed that destinations like Doodhpathri are vital for local livelihood and for maintaining the Valley’s reputation as an all-season tourist attraction. Speakers underlined that despite challenges, Kashmir continues to welcome visitors from across the globe, and the observance of World Tourism Day is a message of resilience, peace, and hope.