Chairman of the All Valley Fruit Growers and Dealers Association Kashmir, Bashir Ahmad Bashir, addressed a press conference at Fruit Mandi Sopore, where several pressing issues of the horticulture sector were highlighted. The press conference witnessed the participation of Fruit Mandi Sopore President Fayaz Ahmad, along with fruit growers, dealers, and traders from various districts of the Kashmir Division. Speaking to the media, Bashir Ahmad Bashir said the fruit industry has suffered immensely over the past few years, and immediate government intervention is crucial. He stressed that several core issues need urgent attention to safeguard the livelihood of thousands associated with the sector. The growers also demanded the establishment of more cold storage facilities, terming them essential for protecting produce and stabilizing the market. They appealed to the government to address all pending issues at the earliest to ensure the smooth functioning and upliftment of the fruit industry.