Tourism Revival Initiative Launched at Gulmarg by North Kashmir Tour and Travels Association In an effort to revive tourism in Kashmir and bring the sector back on track, North Kashmir Tour and Travel association and Shiny Adventures Tours & Travels Kashmir, under the banner of the Travel Agents Association North Kashmir, organized a grand promotional event at the Gulmarg Club. The initiative aimed to attract tourists from across the country to visit Kashmir and experience its breathtaking natural beauty and serene valleys. The function witnessed participation from tour and travel representatives from various parts of India. The event was presided over by Tariq Hussain, Chief Executive Officer of the Gulmarg Development Authority (GDA). Among other dignitaries present were the SHO Gulmarg and several officers from the local administration. Addressing the gathering, the dignitaries highlighted that Kashmir continues to be a peaceful and welcoming destination, known worldwide for its unmatched hospitality and charm. They extended an appeal to people from all over the country to visit Kashmir, explore its natural beauty, and experience the warmth of its people.