In Bhaderwah, during Ramadhan, Mohd Yousuf Bhaderwahi has started selling vegetables and fruits at highly affordable prices, bringing relief to the struggling sections of society. For daily wage earners and poor families, arranging food for Sehri and Iftaar has become a challenge. Understanding their pain, Mohd Yousuf says his aim is not business, but humanity. He believes that during Ramadan, no one should sleep hungry. That is why he has announced special offers throughout the holy month, ensuring that every household can afford essential food items. “I may not be earning much profit during Ramadan,” he says, “but I am earning the blessings of the downtrodden, and through them, the blessings of Almighty Allah.” At a time when markets speak the language of money, this small shop speaks the language of mercy — reminding us that true wealth lies in serving humanity.