Tourism Expected to Rise After Snowfall in Gulmarg Kashmir Valley After fresh snowfall was recorded in the higher reaches of the Kashmir Valley, the tourism industry is expected to see a significant boost across many destinations, including Gulmarg. The tourist footfall has already started increasing in Gulmarg following the season’s first snowfall. Visitors speaking to Zee Media described Kashmir as “heaven on earth” and urged others to visit and experience its beauty. Tourists praised the hospitality of the local people, saying they were warmly welcomed wherever they went. “Our message to all visitors is to come and enjoy Kashmir without any fear you will feel just like home here,” said one of the tourists.