Director Tourism Jammu launches a major initiative to rebuild Bhaderwah’s tourism sector. Tourism Department steps in to restore confidence and boost winter tourism in Bhaderwah. The Directorate of Tourism Jammu, along with local stakeholders, has launched a major initiative in Bhaderwah, beginning with the inauguration of a new tourist resort — Saz Villa — in the Senai area of Bhalla in JK's Additional District Bhaderwah. The tourism department is committed to supporting local entrepreneurs to help Bhaderwah emerge as a world-class destination. The event was attended by DDC Chairman Doda, ADC Bhaderwah, ADDC Doda, MD Saz Valley, Tehsildar, EO Municipality, SHO Bhaderwah, MD Paradise, ERO Bhaderwah University Campus, Advocate and others, with a large turnout from across the district. After the Pahalgam terror attack and Operation Sindoor, Bhaderwah and nearby regions saw a sharp decline in tourism, with hotels empty and bookings falling. With initiatives like Saz Villa and renewed government–stakeholder collaboration, authorities are hopeful that winter tourism will receive a significant boost. A cultural programme featuring famous singers and artists was organized to attract visitors. Shabir Ahmed Zarger, Managing Director of the Saz Valley chain, described the project as a joint venture with the government aimed at reviving the sector and bringing Bhaderwah back on the tourism map by introducing new destinations. Local residents welcomed the initiative, optimistic that it will help attract more tourists to Bhaderwah’s picturesque landscapes. Bhaderwah has long been known for its natural beauty, and with continued revival efforts, it could reclaim its position as a top tourist hotspot in Jammu & Kashmir.